上层的增长(哈佛商业评论系列) HBR: ON TOP-LINE GROWTH HAR 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

Growth is at the top of every company’s agenda， and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today’s CEOs and senior managers face， and offers insights and strategies for how to find new opportunities in customer segments， partnerships and acquisitions， and more.

A Time for Growth:An Interview with Amgen CEO Kevin Sharer

Funding Growth in an Age of Austerity

Darwin and the Demon:Innovating Within Established Enterprises

Selling to the Moneyed Masses

When to Ally and When to Acquire

Getting the Most out of All Your Customers

How CEOs Manage Growth Agendas

Value Innovation:The Strategic Logic of High Growth

About the Contributors

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书籍介绍

Growth is at the top of every company's agenda, and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today's CEOs and senior managers face, and offers insights and strategies for how to find new opportunities in customer segments, partnerships and acquisitions, and more.