Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers 9780470876411 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

　　You're holding a handbook for visionaries, game changers, and

challengers striving to defy outmoded business models and design

tomorrow's enterprises. It's a book for the business model

generation.Disruptive new business models are emblematic of our

generation. Yet they remain poorly understood, even as they

transform competitive landscapes across industries. Business Model

Generation offers you powerful, simple, tested tools for

understanding, designing, reworking, and implementing business

models.

　Business Model Generation is a practical, inspiring handbook for

anyone striving to improve a business model - or craft a new

one.

Business Model Generation will teach you powerful and practical

innovation techniques used today by leading companies worldwide.

You will learn how to systematically understand, design, and

implement a new business model — or analyze and renovate an old

one.

Business Model Generation practices what it preaches. Coauthored

by 470 Business Model Canvas practitioners from forty-five

countries, the book was financed and produced independently of the

traditional publishing industry. It features a tightly integrated,

visual, lie-flat design that enables immediate hands-on use.

Business Model Generation is for those ready to abandon outmoded

thinking and embrace new, innovative models of value creation:

executives, consultants, entrepreneurs — and leaders of all

organizations.

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　　Alex osterwalder博士是商业模式创新领域的作家，演讲者，和顾问。他和Yves

Pigneur博士一起设计的实用型商业模式设计方法广泛地应用于各个行业的公司里，其中包括了3M，爱立信（Ericsson），凯捷（Capgemini），德（Deloitte），特力诺（Telenor）这样的老牌知名公司。他曾帮助建立和出售过一家战略顾问公司。他曾在一家泰国的国际非营利组织工作，与艾滋和疟疾斗争。他也曾在瑞士的洛桑大学从事研究工作。

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CS客户细分，

VP价值主张，

CH渠道通路，

CR客户关系，

RS收入来源，

KR核心资源，

KA关键业务，

KP重要合作，

CS成本结构。

“我们正在为谁创造价值？谁是我们最重要的客户？”

“我们该向客户传递什么样的价值？”

“我们正在帮助我们的客户解决哪一类难题？”

“我们正在满足哪些客户需求？”

“我们正在提供给客户细分群体哪些系列的产品和服务？”

“通过哪些渠道可以接触我们的客户细分群体？”

“我们现在如何接触他们？我们渠道如何整合？”

“哪些渠道最有效？哪些渠道成本效益最好？”

“如何把我们的渠道与客户的例行程序进行整合？”

“我们每个客户细分群体希望我们与之建立和保持何种关系？”

“哪些关系我们已经建立了？”

“这些关系成本如何？”

“如何把它们与商业模式的其余部分进行整合？”

“什么样的价值能让客户愿意付费？”

“他们现在付费买什么？”

“他们是如何支付费用的？”

“他们更愿意如何支付费用？”

“每个收入来源占总收入的比例是多少？”

媒体评论

　　‘…an impressively comprehensive compendium of many of the most

current ideas concerning the structure and development of

businesses.′

　　--Anglohigher

　‘... this handbook is likely to prove an excellent help for

evaluating business models.’

　　--Anatello

前言

From the Back Cover

You're holding a

handbook for visionaries, game changers, and challengers striving

to defy outmoded business models and design tomorrow's enterprises.

It's a book for the business model generation.

Disruptive new business models are emblematic of our generation.

Yet they remain poorly understood, even as they transform

competitive landscapes across industries. Business Model Generation

offers you powerful, simple, tested tools for understanding,

designing, reworking, and implementing business models.

Business Model Generation is a practical, inspiring handbook for

anyone striving to improve a business model - or craft a new

one.

CHANGE THE WAY YOU THINK ABOUT BUSINESS

MODELS

Business Model Generation will teach you powerful and practical

innovation techniques used today by leading companies worldwide.

You will learn how to systematically understand, design, and

implement a new business model — or analyze and renovate an old

one.

CO-CREATED BY 470 STRATEGY PRACTITIONERS

Business Model Generation practices what it preaches. Coauthored by

470 Business Model Canvas practitioners from forty-five countries,

the book was financed and produced independently of the traditional

publishing industry. It features a tightly integrated, visual,

lie-flat design that enables immediate hands-on use.

DESIGNED FOR DOERS

Business Model Generation

is for those ready to abandon outmoded thinking and embrace new,

innovative models of value creation: executives, consultants,

entrepreneurs — and leaders of all organizations.

书籍介绍

《商业模式新生代(Business Model Generation)》内容简介：当你愉快的看完第一章：商业模式画布，赫然发现这些构成要素全都交织成一幅清晰的图像在脑海中呈现，它们如何互相影响、如何交互作用全都历历在目。利用商业模式画布分析瑞士银行、Google、Lego、Wii、Apple等跨国企业，归纳出三种不同的产业模式，也涵括新近的热门现象免费效应及长尾理论等。在这些有趣的例子中，我们不仅更熟稔如何利用这个画布作分析，也更知道如何自己自身企业的处境。

以上的内容，只是企业再造的基础，了解现在，是为了能帮我们想象更好的未来。想象力、创造力，不只是设计师或艺术家的专利，更是白领必备。上班族们，不是每天都在创造新的东西吗？作者列举了六种有趣的方法与工具，像是移情地图、沙盘推演、图像思考，说故事创新等等，附上详尽的说明与操作方法，让人很想赶快召集伙伴，在白板上画满模型贴上便利贴，一同进行头脑风暴。当然，本书不仅是天马行空的创意发想，在书籍的后半部，作者着力于如何将发散的创意集结成可实行的策略，以及策略执行的五个主要步骤，将商业模式创新这看似艰深复杂的工作，化整为零，让每个读者跃跃欲试。

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商业模式新生代