SHIFT(ISBN=9780385526272) 英文原版 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

　　When some of the world's biggest corporations need to revive

their brands, innovate products, and rethink their images, they

call Peter Arnell. 　　

Now in his fourth decade of branding and marketing for such

companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains

how you can use some of the same strategies that famous brands do,

in order to improve your own image, life, and career. Arnell knows

this firsthand because he applied many of these same strategies to

transform his own life by losing 256 pounds. 　　

How did he do it?

Arnell created an idea he calls Shift. 　

With Shift, you'll discover the steps you need to take in order

to become the best you. Creating and revitalizing brands happens

every day in business. Shift shows how you can make it happen for

yourself and your personal brand. 　　

Innovative insights such as "go helium" are used by Arnell to

explain how he reached his ultimate goal of 150 pounds—you can

apply his techniques to reach for your own goals. You will

see—through Arnell's de*ion of how he "went tiger"—how to

exercise your own discipline and commitment, without apology, even

if that means bucking the norm. And by learning to reach out to

your brand audience, you will come to understand the importance of

your network of friends, acquaintances, colleagues, and family—your

fan club— in keeping you motivated and providing the feedback you

need for success. 　　

Weaving together personal stories of his own transformation with

stories about how he created transformative change for brands such

as Reebok and Pepsi, Arnell shares his unique vision on how each of

us can rebrand and transform ourselves, both personally and

professionally, to achieve the success we desire.

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编辑推荐

　　If you want to know how to change your life for the better,

read Shift.　Peter Arnell is living proof that you can do it

too.

书籍介绍

Little changes can make a big difference.

When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.

Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds.

How did he do it?

Arnell created an idea he calls Shift .

With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand.

Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success.

Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire.

PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.